Cashmerello shirt on the cover of The Rake Issue 56

Damian Lewis wears the honey cashmerello shirt on the cover of the Rake.


In an exclusive interview with The Rake, Damian Lewis tells Tom Chamberlin why we all, in spite of ourselves, love an anti-hero. Written by Tom Chamberlin. Read the full article here.




































Available to order.


The Robb Report’s Luxe Lounge-wear Edit





Men’s nightwear from Emma Willis has garnered an impressive reputation in the bedrooms of jet-setters and fashion lovers around the world. The artist-turned-retailer opened in the St. James area of London in 1999, and since then, she has brought British-made bed-wear to all manner of sleepy connoisseurs. It’s rumored that HRH Charles, Prince of Wales and actor Benedict Cumberbatch particularly like the Sky Oxford set shown here—and that’s endorsement enough for us.

Shop Pyjamas online

Jermyn Street Journal’s Valentine’s Day in St. James’s

Emma Willis

Renowned for her beautifully made bespoke and ready to wear men’s and women’s shirts and accessories, Emma Willis is offering two special garments for this February 14th. Made in their 18th century townhouse in Gloucester and beautifully displayed in their St. James’s storefront, the Pink Swiss Cotton hand sewn Love Heart Boxer Shorts are the perfect gift for men, and the luxurious Red Silk Pyjama set is sure to impress the women in your life.

Red Silk Pyjamas

GQ Features Upcoming Style For Soldiers Exhibition

“British shirt maker Emma Willis is mounting a new exhibition celebrating the creative work of severely injured servicemen” By Teo Van Den Broeke

Later this year, on November 4, Willis will be mounting a Style for Soldiers exhibition Art in the Aftermath at La Galleria on Pallmall. The show will feature paintings, poems and plays produced over the past 10 years by some of the 700 injured servicemen on the Style for Soldiers database – none of whom wrote or painted prior to incurring their injuries.

Artwork by Martin Wade.

To read more about Emma Willis’
Charity Style For Soldiers click here.

Valentine’s Gifts For The Rakish Man In Your Life

 “Gauging someone’s taste can be hard to do so you can’t go wrong with one of Naked Clothing’s long-sleeved polo shirts and a pair of linen boxer shorts from Emma Willis to keep him comfortable from top to toe.”
-Natasha Drax


Shop Boxer Shorts


The Rake’s Creature Comforts












On what has been a snowy day in most parts of England, the Rake team share their most stylish creature comforts in which to hunker down and enjoy the rest of winter.

Anna Prendergast, Online Editorial Associate
Who says Tom Cruise in Risky Business is the only one allowed to get down to rock ’n’ roll in his boxers? If quiet reflection isn’t your style, pump up your favourite album, kick off your shoes and enjoy the feeling of freedom in a pair of asymmetric patchwork shorts; Emma Willis’ are built for comfort, with Swiss cotton and a wider waistband. When you eventually pause for breath after a few too many air guitar solos, chuck on Inis Meáin’s oyster grey merino roll-neck up top and keep the endorphins coming with a heady scented candle.”









Shop Navy Patchwork Boxer Shorts Here

Tom Hanks wears Emma Willis in W Magazine


Tom Hanks wearing Emma Willis

Tom Hanks wears Ice blue Emma Willis shirt in W Magazine January 2018 shot by Juergen Teller Styled by Edward Enninful in a shoot offering us ’29 reasons to go to the movies’.

Shop The Shirt Here

Emma Willis in Gentleman’s Journal 50 Best British Brands

With the factory sitting in the middle of Gloucester in a beautiful 18th century townhouse, Emma Willis is about as British as it gets. The brand creates some of the most luxurious shirts, boxer shorts, pyjamas and dressing gowns in the world; clothes truly fit for a gentleman and bespoke items that will last you a lifetime.

Head of London Retail Jade Richards interviewed at our Jermyn Street Shop by Stephen Handsides for the Modern Male Mindset

Emma Willis by WestEnd


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